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This site has the following in the homepage, "CHANGE THE WAY YOU FEEL ABOUT GOING TO THE DENTIST." We noticed that the web site also stated " Find yourself in a warm, inviting setting with soothing sounds of a waterfall and welcoming staff." It also stated " Professional office, appearance, behavior, and service. Everyone on the staff is friendly, helpful and skilled. Im glad I found them. Dr Van Mieghem is very careful, thorough and pleasant. Best dentist experience of my life! Terrie W. Very comfortable office and friendly staff." The header had Lynnwood dentist as the highest ranking keyword. It was followed by Edmonds dentist, family dentistry, and Lynwood dentistry which isn't as ranked as highly as Lynnwood dentist. The next words the site uses is Edmonds dentistry. Ralph Stenberg was also included and might not be understood by search parsers.